Summit Professional Networks

The newest unit in our SMARTengage suite provides the ultimate in content engagement via a two-part, user-activated unit promoting your resources and social streams. A 300x600 display unit previews the content with a call-to-action to expand unit. Once clicked, a 400x1000 unit expands to the right of the website margin to promote your campaign message, video, feature articles or blog posts and social feed/handles.

Specifications
Dimensions 300x600 (initial state)
300x600 and 400x1000 (expanded state)
Details

Due to the nature of this ad, Summit Professional Networks requires that we assemble the unit based on components supplied by the client/agency. The client will have the ability to review the assembled ad prior to launch.

Creative components must be in-house a minimum of 20 business days prior to launch.

In order to differentiate this unit from editorial content on page, 'Advertisement' will be added to the top of the unit when implemented.

Deliverables

The client will need to provide:

  • Logo - 88x31 (jpg)
  • Style guide/brand guidelines documentation
  • 300x600 ad creative or copy and images for assembly of customized message
  • Content for expandable unit (recommended quantity):
    • Campaign message
    • 1 video
    • 3 featured articles or blog posts (with preview blurb)
    • Social feed/handles
  • All asset download/views will be hosted by Summit Professional Networks
Targeting ROS and ROC
3rd Party Tags Accepted
Metrics

Impressions delivered, clicks/opens, CTR (whole unit)

Click trackers added to all the clickable components (each asset as well as the tabs themselves, such as social share buttons, videos, and links) to track engagement with individual components of ad.