Summit Professional Networks

Exclusive ownership of an SMARTnewsletter including a larger 300x600 promotional area below the Medium Rectangle unit. Includes exclusive advertising (leaderboard and Medium Rectangle), sponsor logo attribution, and a custom content unit on right side.

Requires minimum commitment of 4x deployments of same SMARTnewsletter.

Specifications
Display Ads Standard 728x90 leaderboard
Standard 300x250 Medium Rectangle
Logo 88x31.jpg
Content Area

300x600 content promotion area.
NOTE - this looks like a nano-site but is not created the same way. It is assembled from a series of stacked, static images with links. It is NOT tabbed.

  • Area header and top promo image
  • Asset Area (up to 3 with blurb and thumbnail)
  • Bottom call to action
Close up of Content Promotion Area -

The unit is a stack of 4-6 components. Each component is an image with a link. Can be separate links. Everything needs to be tracked.

Pixels listed below are heights. Unit is 300px wide. Height of entire unit would be between 550-600px.

Targeting ROS, Section or Topic – served 1x per day to each unique visitor
3rd Party Tags Accepted
Metrics

Impressions delivered, clicks, CTR on 2 ad units, logo, and Content

Promotion Area

Click trackers added to all the clickable components in the Content Promotion Area (each image/asset to track engagement with individual components of ad.

Client Deliverables

Due to the nature of this ad, Summit Professional Networks requires that we assemble the unit based on components supplied by the client/agency. The client will have the ability to review the assembled ad prior to launch.

Creative components must be in-house a minimum of 20 business days prior to launch.

Deliverables

The client will need to provide:

General
  • Logo - 88x31 (jpg)
  • Style guide/brand guidelines documentation
Ads
  • Standard 728x90 Leaderboard
  • Standard 300x250 MedRec
Content Promotion Area
  • Header Copy/Logo with link
  • Image/copy and link for Featured Promotion
  • Thumbnails, title, and links for up to 3 pieces of content
  • Accepted formats include:
    • Whitepapers or other PDF-style content (fact sheets, research briefs, etc.)
    • Videos
    • Podcasts
    • Tools/Calculators
    • Research
  • Title and brief description (max 12 words) of asset
  • All asset downloads/views will be hosted by Summit Professional Networks